Google Advertising is one of the fastest and most effective ways to improve your online presence, reach your target audience, increase sales, and achieve a positive return on your advertising dollars. Done incorrectly, online advertising can also be one of the costliest methods. There are many diverse components to a pay per click campaign and all of these components have to work together to achieve the best advertising ROI. This comprehensive workshop will familiarize participants with a multitude of paid advertising methods and tools. This interactive workshop teaches best practices on how to select and evaluate keywords, tips on writing effective ads and optimizing landing pages. In addition we will show you how to establish an overall PPC strategy for bidding and budgeting for campaigns.

July 9 - 2010 (9:00 am – 5:00pm) 

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